The Creative Process
Discover how each collection comes to life—starting from personal inspiration, to hand-drawn artworks, to storytelling prints until it becomes the wearable art you love.
MOODBOARD
Every collection begins with a mood board; a starting point where inspiration takes visual form. For designer Vera, it’s never just about aesthetics; it’s personal. Each board reflects her unique journey, shaped by vivid childhood memories, everyday moments, and immersive travel experiences. These references come together in a rich tapestry of sketches, photographs, color swatches, and textures. The mood board is then shared and discussed with our textile design team, becoming a collaborative foundation that guides the tone and emotion of every piece.
HAND-DRAWN SKETCHES
At this stage, the focus shifts to drawing —each print artwork begins as an original hand-drawing by designer Vera and her team. We explore motifs, textures, and color palettes that align with the collection’s theme, ensuring every print adds a unique layer to the overall story. These artworks are not just decorative—they're narrative elements that bring the collection to life, one design at a time.
PRINTING
Once the hand-drawn artworks are translated into print patterns, they’re brought to life by our master printers. Most of our fabrics are hand screen-printed—a centuries-old technique where a separate screen is created for each color in the design. Our azo-free colors are hand-mixed in-house, and the process becomes a true collaboration between designer and printer. Each print goes through multiple rounds of refinement, with Vera closely involved to ensure the final result stays true to her vision.
SAMPLING
While printing is underway, our design atelier begins shaping each garment. Final sketches are refined with careful attention to how every print is placed—because thoughtful placement is what transforms prints into wearable art. Our in-house pattern makers and seamstresses create first samples to test fit, fabric, and construction. Every detail is considered, and each piece is adjusted until it reflects our vision of comfort, quality, and craftsmanship.
PHOTOSHOOT
The photoshoot is where the entire vision comes together. For Vera and her team, it’s one of the most rewarding parts of the process—like the final page of a story. Every detail is carefully considered, from the location to the models and styling. It takes a dedicated crew of over 20 people to bring it all to life, and the result never fails to move us. Sorting through thousands of images to curate a lookbook shared with clients around the world is both a challenge and a joy.