In the Sampling Studio: Palm Springs Rouge
Club Soleil Collection · Summer 2026
Before a print becomes a dress, it lives for weeks in the studio. It is pinned to walls, cut into swatches, held up to window light and electric light and the unforgiving midday sun. It is draped over a mannequin and stepped back from, argued with, reconsidered. Some prints arrive almost fully formed from the first sketch. Others take months of iteration before they are right. Palm Springs Rouge was somewhere in between.
The reference point was a specific moment in American leisure history: Palm Springs in its golden decades, the 1950s and 60s, when the desert resort town attracted film stars, architects, and anyone who understood that the most sophisticated thing you could do with money was use it to do absolutely nothing in a very beautiful setting.
Wear the Print
Palm Springs Rouge — the Club Soleil collection in two colourways:
Palm Springs Rouge
Palm Springs Navy
The oversized palm leaf motif in the print is a direct reference to those resort gardens — the way a single large frond would splay against a pale stucco wall, casting a shadow more dramatic than the leaf itself. The scale was always going to be big. In fashion, oversized botanical prints carry a particular authority: they don't ask permission.
The illustration was drawn entirely by hand — the leaf forms slightly stylised to avoid naturalism. Vera worked at the sampling studio, pinning reference images of vintage Palm Springs along the wall while she drew. The print that came out of that process is not a copy of any of them. It is the feeling they produce, translated into an image that can travel.
"The oversized leaf motifs channel the iconic sight of palm trees lining pools at private clubs and villas — evoking that luxe leisure mood of Palm Springs in its golden days."
Palm Springs Rouge is part of Club Soleil, Beyond by Vera's Summer 2026 collection — named for the private beach clubs and poolside terraces of mid-century resort culture, and the idea that summer, at its best, is something you inhabit rather than rush through.
As Seen in the Wild
The Print, Up Close
Every Beyond by Vera print begins as an original illustration — drawn from scratch by Vera Fritsch and her team of print designers. No borrowed motifs, no shortcuts. The Palm Springs Rouge leaf forms were hand-drawn with the scale and drama of mid-century resort prints in mind: bold enough to command attention, refined enough to wear anywhere.
All Club Soleil pieces are made in limited numbers — once a print sells out, it is not restocked. Rarity is part of the design. For the story behind another Club Soleil print, see Made for the Matinée →
✦ How to Wear It — Day & NightDay: The Leni with flat leather sandals, a structured woven bag, and a single gold earring — easy from a coffee run to an afternoon out. Evening: The Kennedy with heeled mules, a small clutch, one bold earring. The oversized print shifts from casual to striking depending entirely on your accessories. Let it lead.
What Our Community Says
★★★★★
"I've worn the Leni four times this month. Brunch, a work event, a rooftop dinner, and an afternoon out. Every single time someone asked where I got it."
— Claudia R., Miami, FL
★★★★★
"The Kennedy is such a fun yet chic dress. The fabric is lightweight enough for summer heat without looking casual."
— Jessica T., Los Angeles, CA
Customer voices are representative of the Beyond by Vera community.
About Palm Springs Rouge
Who designed the Palm Springs Rouge print?
Palm Springs Rouge was hand-drawn by Vera Fritsch and her team of print designers. Every Beyond by Vera print begins as an original illustration — created entirely in-house, from scratch. Each motif is original, never sourced.
What to wear in Palm Springs or the California desert?
Palm Springs dressing is its own genre — the heat demands lightness, but the setting demands something. A warm-toned floral print in red-to-blush tones works well for the poolside lunch, the outdoor dinner under string lights, the afternoon at one of the mid-century hotels along Palm Canyon Drive. Palm Springs Rouge was designed from exactly this reference: a print that understands the particular beauty of the desert in bloom.
Is Palm Springs Rouge limited edition?
Yes. All Beyond by Vera garments are made in small, limited runs. Once a print sells out, it is not restocked. The Club Soleil collection, including Palm Springs Rouge, is available only while stock lasts.
What is a good dress for an outdoor summer party, garden dinner, or rooftop event?
A warm floral print with depth — something between red and rose — works well for outdoor summer events where the setting has already done the decorating. Garden parties, rooftop dinners, terrace events, summer openings. Palm Springs Rouge has that quality: it arrives and belongs there. The Leni dress and Kennedy dress both photograph beautifully in evening light, which is exactly when this print is at its best.
Also in the Journal
Roman Holiday → · Made for the Matinée → · Best Dressed, Italy Edition →
Each Beyond by Vera print is hand-drawn by Vera Fritsch and her team of print designers, and made in limited numbers.