The Designer

Beyond by Vera was created by Austrian designer Vera Fritsch from a desire to bring together her love of art, travel and storytelling through fashion.

Everything begins with a drawing. Each collection starts with original artwork, hand-drawn and painted in the atelier, before becoming distinctive prints and, ultimately, garments.

Every collection is deeply personal to Vera, shaped by places she has travelled to, lived in, and memories she has collected along the way. Through colour, motif and artwork, she brings these experiences to life, creating a world that she hopes will transport you somewhere, even if just for a moment.

Recognized as an Emerging Sustainable Brand in 2024 by Hey Social Good, Beyond by Vera is committed to thoughtful, responsible production. We work with local artisans, produce in small batches and strive to minimize waste by giving leftover fabrics a second life.

Since its launch in 2019, Beyond by Vera has grown to 200+ retail partners across the US and Europe. For Vera, turning her passion for art and storytelling into something meaningful - and bringing a little more joy to everyday life - is the dream behind it all.

Because Stories And Beauty Live Everywhere.